Marpipe

TL;DR

Automate and enrich dynamic product ads for e-commerce brands.
Boost ad performance with AI-generated images, copy, and design control.
Ideal for marketers seeking to optimize catalog advertising campaigns.

What is Marpipe

Marpipe is an AI-powered platform that automates and optimizes dynamic product ads (DPA) for e-commerce brands. It allows marketers to enrich their product catalogs with AI-generated images and copy, customized designs, and optimization features to improve ad performance across platforms like Meta, Pinterest, Snap, and TikTok.

Key Features

Design Control: Automatically make every SKU image look like your actual ad creative, ensuring brand consistency and enhancing visuals.
Product Level Video: Generate unique product videos for every SKU, increasing engagement and click-through rates.
Generative AI for DPA: Enrich your product catalog with AI-generated images and copy, improving the relevance and appeal of your ads.
Optimization: Automatically filter out the worst-performing SKUs to optimize ad spend and maximize ROI.
Multi-platform Support: Launch catalogs on Meta, Pinterest, Snap, and TikTok, reaching a wider audience.

Who is Marpipe for?

Key Use Cases & Applications

Enhancing dull catalog ads with branded designs to boost engagement.
Automatically generating product videos for each SKU to increase CTR.
Improving ad relevance with AI-generated copy and images.
Filtering out underperforming SKUs to optimize ad spend.
Scaling dynamic product ads across multiple platforms efficiently.

Pros

Generous free-forever plan with access to core features.
Automated enrichment saves time and enhances ad creativity.
AI-generated images and copy improve ad relevance and performance.
Supports multiple advertising platforms for broader reach.

Cons

Advanced features require higher-tier paid plans.
Startup Plan limited to businesses under $25,000 in monthly ad spend.
Learning curve for users new to DPA optimization tools.

Pricing Info

Explore - $0
- Enriched Catalogs
- Ingest & Design Catalogs
- AI-Generated Images & Copy
- Stock Images
- Template Library
- Preview Custom Designs
- 1 Brand
- Launch Catalogs in Meta, Pinterest, Snap, and TikTok
- 0 Live Feeds
Startup Plan - $399/mo
- 500 SKUs
- 3 Live Creative Treatments
- Self Serve
- Must be under $25,000 in monthly ad spend to qualify
Company Plan - Starting at $999/mo
- Unlimited SKUs
- Unlimited Live Creative Treatments
- Expert Onboarding & Design Support
- Everything in Startup Plan, PLUS more powerful capabilities.